A paw-sitive investment
Turn your passion for pets into a rewarding business. Dirty Doggy Self-Serve Grooming offers an affordable, community-centered way to bring joy to dogs and their owners—while building a fulfilling future for yourself.

For the love of dog
A proven model for affordable, fun, and community-focused grooming services
Owning a Dirty Doggy franchise means more than just running a business—it’s about bringing joy to pets and their owners while building a profitable and rewarding enterprise. With a proven self-serve grooming model and comprehensive franchisee support, Dirty Doggy empowers you to become the go-to destination for pet grooming in your community.
A booming market
The pet industry is growing at record rates, with pet owners prioritizing convenience, affordability, and quality care. Dirty Doggy is uniquely positioned to meet these demands.
Low-cost, high-reward model
Our self-serve and collaborative grooming options keep operational costs low, making it easier to grow your bottom line.
Comprehensive training
No prior dog grooming experience is needed. The requirement for specific certification will be based on the State in which you are operating.
Turnkey support system
Receive assistance with location selection, marketing, and day-to-day operations to help you hit the ground running.
Community-driven business
Become a local hero by offering affordable grooming solutions that bring pets and their families closer together.



Proven business model
The Opportunity
Dirty Doggy’s proven business model blends affordability, flexibility, and exceptional customer service to create a loyal customer base. With low startup costs, scalable ownership options, and streamlined operations, franchisees can easily manage and grow their business.
Our unique mix of self-service, collaborative, and professional grooming options ensures every dog owner’s needs are met, fostering repeat visits and community trust.


What makes a great Dirty Doggy owner?
The CALL
At Dirty Doggy, we’re looking for franchisees who share our passion for pets, people, and creating a community-driven business. While no prior dog grooming experience is required, these qualities will set you up for success:
- A Love for Pets and People: You’re driven by the joy of serving furry friends and their owners.
- Entrepreneurial Spirit: You have the ambition to grow a profitable and rewarding business.
- Community Focus: You’re excited to bring affordable, high-quality pet grooming services to your local area.
- Customer Service Savvy: You understand the importance of creating a welcoming and fun experience for every customer.
- Financial Readiness: A minimum of $50k in liquid capital and $200k net worth ensures you’re ready to get started.
Pet franchise opportunities
The Facts
The pet industry is thriving, with unprecedented growth and demand for affordable, convenient grooming services. Investing in a Dirty Doggy franchise means tapping into this lucrative market with a proven business model and comprehensive support to ensure your success.
% of millennials own at least one pet
Millennials are the largest demographic of pet owners, with two out of five considering their pets as children, reflecting a trend toward humanizing pets.
1million households in the U.S. own a dog
Dogs remain the most popular pets, with many families adopting from shelters or rescues.
1billion spent annually on pets in the U.S
This spending includes food, vet care, and accessories, reflecting the growing economic significance of pet ownership.
1% of dog owners adopt from shelters
Adoption initiatives and awareness campaigns have significantly increased the number of shelter adoptions.
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Our process
How to Get Started
Becoming a Dirty Doggy franchise owner is a straightforward and rewarding process. With step-by-step guidance, comprehensive training, and ongoing support, we’ll help you turn your passion for dogs into a thriving business.
Start your journey today and join a community of dog lovers making a difference, one happy, clean pup at a time!
Submit your application
Begin by completing our franchise application. This helps us learn about you and assess if we’re a great fit to work together. If approved, we’ll schedule a meeting to discuss the opportunity in detail.
Discover the details
During our initial conversation, we’ll provide you with all the essential details about owning a Dirty Doggy franchise, including financial requirements, ownership models, and operational expectations.
Secure your location
Our management team will assist you in finding the ideal location for your franchise. From site selection to lease negotiations, we’re here to ensure your business starts in a prime spot.
Comprehensive training
Participate in 3-5 days of hands-on training at Dirty Doggy headquarters in Georgia (or a designated location). Learn everything from operational management to customer interactions, gaining real-world experience with our proven processes.
Grand opening support
A Dirty Doggy trainer will be on-site during the first 3-5 days of your location’s opening, ensuring a smooth launch and setting you up for long-term success.
Ongoing guidance
Once your franchise is up and running, you’ll receive continual support through virtual meetings, refresher courses, and ongoing collaboration with our dedicated team.

Investment information
Investment Details
Dirty Doggy offers an affordable and flexible path to franchise ownership with an initial franchise fee of $25,000 and a total estimated investment between $75,000 and $150,000.
Franchisees benefit from a low-cost entry point, with opportunities to save by participating in the build-out process. With a 6% royalty fee and comprehensive support included, Dirty Doggy’s investment model is designed to maximize profitability while minimizing upfront costs.
Your investment includes:
- Real Estate/Rent
- Utility
- Leasehold Improvements
- Market Introduction Program
- Furniture, Fixtures, and Equipment
- Computer Systems
- Insurance
- Signage
- Office Expenses
- Inventory
- Licenses & Permits
- Professional Fees
- Working Capital
Whether you’re hands-on or prefer a manager-led approach, Dirty Doggy provides a scalable business opportunity tailored to your goals. We will provide full financial details to interested and qualified potential franchisees.
Submit your applicationHappy paws, happy owners
Fantastic place to groom dogs.
Fantastic place to groom dogs. Absolutely loves this place. Arman was awesome. The facility is very clean and comfortable. Easy to bath and dry the dog. They provide warm water, shampoo and a stainless steel sink to wash, soap and dry. Five star for the facility, Five star for the service and five star for the price
This place is super affordable!
Found this amazing place on Saturday (11-18/23) After going to tractor supply which was very disappointing due to their dryer and equipment was broken and outdated. Stepped into this place and OH MY GOSH! It’s gorgeous. They are BYOT if you feel more comfortable with that. They do offer shamwow towels which I think work great. You can do it yourself or have their amazing staff help you out ( absolutely love this). They have cute little personal cubicles to work on your pup with a gate instead of going elsewhere and you are in the same area as someone else’s dog. This place is super affordable as well for so it yourself bath starting at $20 with additional add ons or them do it for a wonderful price. The shampoo options are absolutely amazing and he smells wonderful. While there they were working on a cute little poodle and as a vet tech with lots of grooming background myself they did an excellent job on that pup while I was working on my kiddo. Having a husky I always feel rushed to finish quickly to bathe and blow dry my pup. Not here I wasn’t rushed at all. We definitely will be trying out them grooming him next time. My pup is now all nice and clean and ready to see family for Thanksgiving. Looking forward to coming back and recommend this place always.
Such a great hidden gem!
Such a great hidden gem! Brought my anxious and shy pup here and she was treated so nicely. I love that there is the flexibility to do it yourself, but also the option to have them do things too. I will definitely be back!
I would give them 10 stars if I could!
We had a great experience here. My dog, Bear, is elderly. He doesn't see well and can't hear. He needs tender loving care and patience when he is groomed. The staff was so kind and caring and very patient with him. They were extremely professional and gave Bear a great...I would give them 10 stars if I could!
We had a great experience here. My dog, Bear, is elderly. He doesn't see well and can't hear. He needs tender loving care and patience when he is groomed. The staff was so kind and caring and very patient with him. They were extremely professional and gave Bear a great haircut. He was ready to go in just one hour. Their facility was very neat and clean. I will be coming back and highly recommend them. They are groomers with a heart! I would give them 10 stars if I could.
The owner was so helpful and nice! HIGHLY RECOMMEND!
It was my first time bringing one of my dogs today. I absolutely loved it and will now bring both of my dogs. The owner was so helpful and nice! HIGHLY RECOMMEND! I love the option of being able to wash your pups yourself! The owner offered a nail trim...The owner was so helpful and nice! HIGHLY RECOMMEND!
It was my first time bringing one of my dogs today. I absolutely loved it and will now bring both of my dogs. The owner was so helpful and nice! HIGHLY RECOMMEND! I love the option of being able to wash your pups yourself! The owner offered a nail trim after my dogs bath, which he did wonderful with. Such a great place!!
The owner here was incredibly nice to us
We adopted a dog and the first thing we wanted to do before we took him home was to get him bathed. The owner here was incredibly nice to us. The facility is very clean and professional. They provide you all the supplies, tools, and advice you need! The owner...The owner here was incredibly nice to us
We adopted a dog and the first thing we wanted to do before we took him home was to get him bathed. The owner here was incredibly nice to us. The facility is very clean and professional. They provide you all the supplies, tools, and advice you need! The owner even helped explain a few of the services and things we should look out for with our new pet. Lastly they are very pet friendly and have treats, water, snacks, and other things you might want while you are taking care of your animals. Overall this was a wonderful and bonding experience with our new pup and I couldn't have asked for a better place! I will definitely be returning here!
Frequently asked questions
Our FAQ section provides clear answers to help you understand what it takes to join our family of franchisees. Explore common questions you need to know to get started with confidence.
What experience do I need to open a Dirty Doggy franchise?
No prior dog grooming experience is required. Dirty Doggy provides comprehensive training, both in-person and virtual, to ensure you’re fully equipped to run your franchise successfully.
What is the initial investment of owning a Dirty Doggy franchise?
The initial franchise fee is $25,000, with a total estimated initial investment ranging from $59,000 to $104,300. Ongoing royalties are 6% of gross sales. Franchisees can reduce costs by participating in the build-out process of their location.
What are the benefits to owning a self-serve dog grooming franchise?
- Low overhead compared to a full-service grooming businesses.
- Growing demand in the pet care industry.
- Flexible hours and scalable operations.
- Comprehensive training and ongoing support from our team.
Submit your application
Begin by completing our franchise application. This helps us learn about you and assess if we’re a great fit to work together. If approved, we’ll schedule a meeting to discuss the opportunity in detail.