A paw-sitive investment
Turn your passion for pets into a rewarding business. Dirty Doggy Self-Serve Grooming offers an affordable, community-centered way to bring joy to dogs and their owners—while building a fulfilling future for yourself.
For the love of dog
A proven model for affordable, fun, and community-focused grooming services
Owning a Dirty Doggy franchise means more than just running a business—it’s about bringing joy to pets and their owners while building a profitable and rewarding enterprise. With a proven self-serve grooming model and comprehensive franchisee support, Dirty Doggy empowers you to become the go-to destination for pet grooming in your community.
A booming market
The pet industry is growing at record rates, with pet owners prioritizing convenience, affordability, and quality care. Dirty Doggy is uniquely positioned to meet these demands.
Low-cost, high-reward model
Our self-serve and collaborative grooming options keep operational costs low, making it easier to grow your bottom line.
Comprehensive training
No prior dog grooming experience is needed. The requirement for specific certification will be based on the State in which you are operating.
Turnkey support system
Receive assistance with location selection, marketing, and day-to-day operations to help you hit the ground running.
Community-driven business
Become a local hero by offering affordable grooming solutions that bring pets and their families closer together.
Proven business model
The Opportunity
Dirty Doggy’s proven business model blends affordability, flexibility, and exceptional customer service to create a loyal customer base. With low startup costs, scalable ownership options, and streamlined operations, franchisees can easily manage and grow their business.
Our unique mix of self-service, collaborative, and professional grooming options ensures every dog owner’s needs are met, fostering repeat visits and community trust.
What makes a great Dirty Doggy owner?
The CALL
At Dirty Doggy, we’re looking for franchisees who share our passion for pets, people, and creating a community-driven business. While no prior dog grooming experience is required, these qualities will set you up for success:
- A Love for Pets and People: You’re driven by the joy of serving furry friends and their owners.
- Entrepreneurial Spirit: You have the ambition to grow a profitable and rewarding business.
- Community Focus: You’re excited to bring affordable, high-quality pet grooming services to your local area.
- Customer Service Savvy: You understand the importance of creating a welcoming and fun experience for every customer.
- Financial Readiness: A minimum of $50k in liquid capital and $200k net worth ensures you’re ready to get started.
Pet franchise opportunities
The Facts
The pet industry is thriving, with unprecedented growth and demand for affordable, convenient grooming services. Investing in a Dirty Doggy franchise means tapping into this lucrative market with a proven business model and comprehensive support to ensure your success.
% of millennials own at least one pet
Millennials are the largest demographic of pet owners, with two out of five considering their pets as children, reflecting a trend toward humanizing pets.
1million households in the U.S. own a dog
Dogs remain the most popular pets, with many families adopting from shelters or rescues.
1billion spent annually on pets in the U.S
This spending includes food, vet care, and accessories, reflecting the growing economic significance of pet ownership.
1% of dog owners adopt from shelters
Adoption initiatives and awareness campaigns have significantly increased the number of shelter adoptions.
1
Our process
How to Get Started
Becoming a Dirty Doggy franchise owner is a straightforward and rewarding process. With step-by-step guidance, comprehensive training, and ongoing support, we’ll help you turn your passion for dogs into a thriving business.
Start your journey today and join a community of dog lovers making a difference, one happy, clean pup at a time!
Submit your application
Begin by completing our franchise application. This helps us learn about you and assess if we’re a great fit to work together. If approved, we’ll schedule a meeting to discuss the opportunity in detail.
Discover the details
During our initial conversation, we’ll provide you with all the essential details about owning a Dirty Doggy franchise, including financial requirements, ownership models, and operational expectations.
Secure your location
Our management team will assist you in finding the ideal location for your franchise. From site selection to lease negotiations, we’re here to ensure your business starts in a prime spot.
Comprehensive training
Participate in 3-5 days of hands-on training at Dirty Doggy headquarters in Georgia (or a designated location). Learn everything from operational management to customer interactions, gaining real-world experience with our proven processes.
Grand opening support
A Dirty Doggy trainer will be on-site during the first 3-5 days of your location’s opening, ensuring a smooth launch and setting you up for long-term success.
Ongoing guidance
Once your franchise is up and running, you’ll receive continual support through virtual meetings, refresher courses, and ongoing collaboration with our dedicated team.
Investment information
Investment Details
Dirty Doggy offers an affordable and flexible path to franchise ownership with an initial franchise fee of $25,000 and a total estimated investment between $75,000 and $150,000.
Franchisees benefit from a low-cost entry point, with opportunities to save by participating in the build-out process. With a 6% royalty fee and comprehensive support included, Dirty Doggy’s investment model is designed to maximize profitability while minimizing upfront costs.
Your investment includes:
- Real Estate/Rent
- Utility
- Leasehold Improvements
- Market Introduction Program
- Furniture, Fixtures, and Equipment
- Computer Systems
- Insurance
- Signage
- Office Expenses
- Inventory
- Licenses & Permits
- Professional Fees
- Working Capital
Whether you’re hands-on or prefer a manager-led approach, Dirty Doggy provides a scalable business opportunity tailored to your goals. We will provide full financial details to interested and qualified potential franchisees.
Submit your applicationHappy paws, happy owners
Seth Ramesh
Fantastic place to groom dogs.
Fantastic place to groom dogs. Absolutely loves this place. Arman was awesome. The facility is very clean and comfortable. Easy to bath and dry the dog. They provide warm water, shampoo and a stainless steel sink to wash, soap and dry. Five star for the facility, Five star for the service and five star for the price
Seth Ramesh
Cost is ABSOLUTELY the best I’ve seen
We brought our family house dog here after being rejected from a prior grooming appointment elsewhere and it was a blessing in disguise we fell in love with this place! We have a 92 lb German shepherd and really wanted to give her a really nice bath in an environment...
Alana Anderson
Cost is ABSOLUTELY the best I’ve seen
We brought our family house dog here after being rejected from a prior grooming appointment elsewhere and it was a blessing in disguise we fell in love with this place! We have a 92 lb German shepherd and really wanted to give her a really nice bath in an environment with everything needed. We got to bathe her on our own for her comfortability, and when it came to the nails, they were lovely with making her feel comfortable and at ease as well as guiding us through to have a successful groom. She is happy and we will definitely be bringing her there often. Cost is ABSOLUTELY the best I’ve seen and I wish nothing but the best for this place, again thank you.
Alana Anderson
I would give them 10 stars if I could!
We had a great experience here. My dog, Bear, is elderly. He doesn't see well and can't hear. He needs tender loving care and patience when he is groomed. The staff was so kind and caring and very patient with him. They were extremely professional and gave Bear a great...
Debra Merritt
I would give them 10 stars if I could!
We had a great experience here. My dog, Bear, is elderly. He doesn't see well and can't hear. He needs tender loving care and patience when he is groomed. The staff was so kind and caring and very patient with him. They were extremely professional and gave Bear a great haircut. He was ready to go in just one hour. Their facility was very neat and clean. I will be coming back and highly recommend them. They are groomers with a heart! I would give them 10 stars if I could.
Debra Merritt
I’m so happy I found Dirty Doggy!
I started grooming my 70lb doodle and very quickly learned my apartment bathtub was not going to cut it, and I’m so happy I found Dirty Doggy! We drive all the way from Buckhead to Marietta just to come here. I’ve used their facility 10+ times and have nothing but...I’m so happy I found Dirty Doggy!
I started grooming my 70lb doodle and very quickly learned my apartment bathtub was not going to cut it, and I’m so happy I found Dirty Doggy! We drive all the way from Buckhead to Marietta just to come here. I’ve used their facility 10+ times and have nothing but great things to say about this business. The facility: clean, spacious grooming tables and tubs for your pup. Shampoo, rubber brushes to get your pup squeaky clean, & great water pressure are available. The high velocity dryer is top tier. They also have a vacuum and do a great job of cleaning up hair left if you shave your dog. The owner: amazing, customer service is second to none and he’s extremely professional and accommodating. When I started grooming my dog I knew next to nothing about how to shave a dog, and he’s given me some valuable tips and taught me a lot! He’s very patient, and he still helps me with nail trims and paw pad shaving. My grooms have gotten a lot better over time with his assistance. The flexibility of being able to do it yourself, but ask for help with certain things you may not feel comfortable doing, is amazing. You cannot beat the pricing here. They have a punch card program too, so if you’re a repeat customer, eventually you’ll get a free “You Wash”. My dog and I love it here and are very thankful to have found Dirty Doggy! Thanks for being wonderful!
Well I cannot say enough about the great service and facilities here at Dirty Doggy!
Well I cannot say enough about the great service and facilities here at Dirty Doggy ! We "inherited" Piper a 13 yo Shitz Shu / Poodle mix from our adult children, and we were not sure about keeping her groomed. We would try to cut her fur and tried clippers...
Tom Walsh
Well I cannot say enough about the great service and facilities here at Dirty Doggy!
Well I cannot say enough about the great service and facilities here at Dirty Doggy ! We "inherited" Piper a 13 yo Shitz Shu / Poodle mix from our adult children, and we were not sure about keeping her groomed. We would try to cut her fur and tried clippers but we were failing. I happed to see this place as we drove by and googled them. The reviews were very good so we came by to see for ourselves. And I am glad we did. The owner was so accommodating and helpful, we explained our frustrations and he set out a plan for us. You see here they have ALL the equipment you need to bath , groom clip nails and it id on a DIY basis with DYI pricing. Also they have a "they do" said items for a upcharge, and the upcharge is far below other groomer. So the owner got us started by giving direction and by example then we took over and he observed for a few minutes then he left us go on our own but he was there nearby at all times. This got us started and gave us confidence to carry on. I was struggling with the nails so he took over that and taught me the ropes on nail grooming. So Piper had a good trim and she was safe and we were taught and next time we will be full DIY! I cannot stress how patient, caring and helpful the owner is, he wants the best for you and your fur baby. we will be back and you should try them out! Hey we also scored a good buy on some treats for Piper.
Tom Walsh
Caitlyn Phillips
Great experience!
Great experience! Our pup was matted and hot! It was time for a summer trim. An emergency clean up. The staff guided us through the project and was very attentive to our needs. Clean workspace with everything you need. Great no judgement zone to keep your pet clean and healthy - even if you have never groomed before. They will step in if needed and are skilled, quick, and professional. Really happy with the result and our Beans is too! Will be coming back for all our future grooms.
Caitlyn Phillips
Frequently asked questions
Our FAQ section provides clear answers to help you understand what it takes to join our family of franchisees. Explore common questions you need to know to get started with confidence.
What experience do I need to open a Dirty Doggy franchise?
No prior dog grooming experience is required. Dirty Doggy provides comprehensive training, both in-person and virtual, to ensure you’re fully equipped to run your franchise successfully.
What is the initial investment of owning a Dirty Doggy franchise?
The initial franchise fee is $25,000, with a total estimated initial investment ranging from $59,000 to $104,300. Ongoing royalties are 6% of gross sales. Franchisees can reduce costs by participating in the build-out process of their location.
What are the benefits to owning a self-serve dog grooming franchise?
- Low overhead compared to a full-service grooming businesses.
- Growing demand in the pet care industry.
- Flexible hours and scalable operations.
- Comprehensive training and ongoing support from our team.
Submit your application
Begin by completing our franchise application. This helps us learn about you and assess if we’re a great fit to work together. If approved, we’ll schedule a meeting to discuss the opportunity in detail.