A paw-sitive investment

Turn your passion for pets into a rewarding business. Dirty Doggy Self-Serve Grooming offers an affordable, community-centered way to bring joy to dogs and their owners—while building a fulfilling future for yourself.

For the love of dog

A proven model for affordable, fun, and community-focused grooming services

Owning a Dirty Doggy franchise means more than just running a business—it’s about bringing joy to pets and their owners while building a profitable and rewarding enterprise. With a proven self-serve grooming model and comprehensive franchisee support, Dirty Doggy empowers you to become the go-to destination for pet grooming in your community.

A booming market

The pet industry is growing at record rates, with pet owners prioritizing convenience, affordability, and quality care. Dirty Doggy is uniquely positioned to meet these demands.

Low-cost, high-reward model

Our self-serve and collaborative grooming options keep operational costs low, making it easier to grow your bottom line.

Comprehensive training

No prior dog grooming experience is needed. The requirement for specific certification will be based on the State in which you are operating.

Turnkey support system

Receive assistance with location selection, marketing, and day-to-day operations to help you hit the ground running.

Community-driven business

Become a local hero by offering affordable grooming solutions that bring pets and their families closer together.

Proven business model

The Opportunity

Dirty Doggy’s proven business model blends affordability, flexibility, and exceptional customer service to create a loyal customer base. With low startup costs, scalable ownership options, and streamlined operations, franchisees can easily manage and grow their business.

Our unique mix of self-service, collaborative, and professional grooming options ensures every dog owner’s needs are met, fostering repeat visits and community trust.

Learn more about our success formula

What makes a great Dirty Doggy owner?

The CALL

At Dirty Doggy, we’re looking for franchisees who share our passion for pets, people, and creating a community-driven business. While no prior dog grooming experience is required, these qualities will set you up for success:

  • A Love for Pets and People: You’re driven by the joy of serving furry friends and their owners.
  • Entrepreneurial Spirit: You have the ambition to grow a profitable and rewarding business.
  • Community Focus: You’re excited to bring affordable, high-quality pet grooming services to your local area.
  • Customer Service Savvy: You understand the importance of creating a welcoming and fun experience for every customer.
  • Financial Readiness: A minimum of $50k in liquid capital and $200k net worth ensures you’re ready to get started.
Schedule a meeting

Pet franchise opportunities

The Facts

The pet industry is thriving, with unprecedented growth and demand for affordable, convenient grooming services. Investing in a Dirty Doggy franchise means tapping into this lucrative market with a proven business model and comprehensive support to ensure your success.

  • % of millennials own at least one pet

    Millennials are the largest demographic of pet owners, with two out of five considering their pets as children, reflecting a trend toward humanizing pets.

    1
  • million households in the U.S. own a dog

    Dogs remain the most popular pets, with many families adopting from shelters or rescues.

    1
  • billion spent annually on pets in the U.S

    This spending includes food, vet care, and accessories, reflecting the growing economic significance of pet ownership.

    1
  • % of dog owners adopt from shelters

    Adoption initiatives and awareness campaigns have significantly increased the number of shelter adoptions.

    1
Source: The Zebra, 2024

Our process

How to Get Started

Becoming a Dirty Doggy franchise owner is a straightforward and rewarding process. With step-by-step guidance, comprehensive training, and ongoing support, we’ll help you turn your passion for dogs into a thriving business.

Start your journey today and join a community of dog lovers making a difference, one happy, clean pup at a time!

Get started
  • Submit your application

    Begin by completing our franchise application. This helps us learn about you and assess if we’re a great fit to work together. If approved, we’ll schedule a meeting to discuss the opportunity in detail.

  • Discover the details

    During our initial conversation, we’ll provide you with all the essential details about owning a Dirty Doggy franchise, including financial requirements, ownership models, and operational expectations.

  • Secure your location

    Our management team will assist you in finding the ideal location for your franchise. From site selection to lease negotiations, we’re here to ensure your business starts in a prime spot.

  • Comprehensive training

    Participate in 3-5 days of hands-on training at Dirty Doggy headquarters in Georgia (or a designated location). Learn everything from operational management to customer interactions, gaining real-world experience with our proven processes.

  • Grand opening support

    A Dirty Doggy trainer will be on-site during the first 3-5 days of your location’s opening, ensuring a smooth launch and setting you up for long-term success.

  • Ongoing guidance

    Once your franchise is up and running, you’ll receive continual support through virtual meetings, refresher courses, and ongoing collaboration with our dedicated team.

Investment information

Investment Details

Dirty Doggy offers an affordable and flexible path to franchise ownership with an initial franchise fee of $25,000 and a total estimated investment between $75,000 and $150,000.

Franchisees benefit from a low-cost entry point, with opportunities to save by participating in the build-out process. With a 6% royalty fee and comprehensive support included, Dirty Doggy’s investment model is designed to maximize profitability while minimizing upfront costs.

  • Your investment includes:

    • Real Estate/Rent
    • Utility
    • Leasehold Improvements
    • Market Introduction Program
    • Furniture, Fixtures, and Equipment
    • Computer Systems
    • Insurance
    • Signage
    • Office Expenses
    • Inventory
    • Licenses & Permits
    • Professional Fees
    • Working Capital
  • Whether you’re hands-on or prefer a manager-led approach, Dirty Doggy provides a scalable business opportunity tailored to your goals. We will provide full financial details to interested and qualified potential franchisees.

    Submit your application

    Happy paws, happy owners

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    Frequently asked questions

    Our FAQ section provides clear answers to help you understand what it takes to join our family of franchisees. Explore common questions you need to know to get started with confidence.

    • What experience do I need to open a Dirty Doggy franchise?

      No prior dog grooming experience is required. Dirty Doggy provides comprehensive training, both in-person and virtual, to ensure you’re fully equipped to run your franchise successfully.

    • What is the initial investment of owning a Dirty Doggy franchise?

      The initial franchise fee is $25,000, with a total estimated initial investment ranging from $59,000 to $104,300. Ongoing royalties are 6% of gross sales. Franchisees can reduce costs by participating in the build-out process of their location.

    • What are the benefits to owning a self-serve dog grooming franchise?

      • Low overhead compared to a full-service grooming businesses.
      • Growing demand in the pet care industry.
      • Flexible hours and scalable operations.
      • Comprehensive training and ongoing support from our team.

    Submit your application

    Begin by completing our franchise application. This helps us learn about you and assess if we’re a great fit to work together. If approved, we’ll schedule a meeting to discuss the opportunity in detail.